CLOTHING THE MAN.

Waikato Times, Volume 116, Issue 19461, 28 December 1934, Page 3

CLOTHING THE MAN.

FIRMS’ 10 PER CENT INCREASE. There will be more advertising of men’s wear this year, states Men’s Wear. Some large national advertisers who hav-e be?n formulating their programmes plan to spend considerably more on publicity, very many are increasing their appropriations slightly, and little or nothing is heard of firms cutting advertisement expenditure. Some large firms in the trade will spend at least 10 per cent more this year on advertising, and (though weather and seasonal factors will influence decisions) higher wage earnings, more employment, and possibly taxation relief, all combine to encourage them to do so. While the co-operative societies are planning a big advertising drive and the multiple tailors will probably beat their drums even louder, the great bulk of national advertising will help, not hinder, the progressive outfitter and tailor. Austin Reed, the largest newspaper space buyer in the English trade, has always said his advertising increases other outfitters’ sales as well as his own; and he is quite right. The more newspaper space such firms occupy the more business everyone should cfe”. But the individual retailer himself will not be backward in going out after the bigger turnover this year promises.- He has come through the depression with a better knowledge of what pulls results in advertising and display.—Newspaper World.