POST OFFICE SUCCESS.

Waikato Times, Volume 116, Issue 19459, 26 December 1934, Page 9

POST OFFICE SUCCESS.

DUE TO ADVERTISING. ' BIG RESULTS FOLLOW. Remarkable results from Post Office .. publicity schemes were mentioned by Sir Ernest Bennett, M.P., Assistant Postmaster-r General, in an address to ; the Cardiff Publicity Club, says an English paper. In April night telegraph letters had increased from 7GO to 2300 a weok • as the result of a . month’s, publicity campaign. Savings had increased by £2d,000 at Cardiff. In the Post Office Savings Bank the total savings in the city for nine months of this year were more than for the whole of last year. Air Mall 1 Success. The Air Mail advertising campaign was started in June of last year, and air mail letters already carried this year totalled 6,000,000, as compared with 4,000,000 for the whole of last year. Advertising was the largest Item In their publiolty methods. .The press, said Sir Ernest, often helped Post Office enterprises, anl when they started their successful crusade for the detection of wireless pirates no less than £125,000 was collected within a month in London alone. The Post Office had steadily resisted, and would continue to resist, any suggestion of allowing the 8.8. C. to become an organ of advertisement. The practice in certain foreign countries of interspersing commercial advertisements In their programmes would be unfair to the press and would be very distasteful to the listening public.