LOWER LIVING COST.
HELP FROM ADVERTISING.
Sir Edward Iliffe, president of the Association of British Chambers of Commerce, referring to the Advertising and Marketing Exhibition in a letter to Major the Hon. X J. Astor, M.P., president of the Advertising Association: —
"It is the large and consistent advertisers who are to-day successfully weathering the storm, and your association is doing some good work in bringing home Urn truth. • “The functions of advertising are so manifold and so varied that, it is difficult to generalise on the subject. ! think, however, that the exhibition will dtv much to enhance public confidence in advertising, for it should not be difllcult to spread the truth ih at
advertising Is far and away the greatest aid to reduction In the cost of living—something which Intimately touches every member of the community.’’
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Bibliographic details
Waikato Times, Volume 113, Issue 18946, 16 May 1933, Page 2
Word Count
136LOWER LIVING COST. Waikato Times, Volume 113, Issue 18946, 16 May 1933, Page 2
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