COMMERCIAL NEWS.
- INFLUENCE ON DISTRIBUTION. “ Advertising is simply telling people. You must tell people of the existence of a business before it can prosper," stales Mr Austin Reed, managing director of Austin Reed Ltd., the well-known Knglisli clothing firm, in an article in the Week-end Review.” "Advertising should bo commercial news, (ienerally speaking 1 lie more news there is in an advertisement the more 'successful it is. "If advertising is carried out efficiently it can and does reduce the cost of production and distribution by increasing and maintaining the volume of business without, a proportionate increase in the existing overhead charges.”
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Bibliographic details
Waikato Times, Volume 112, Issue 18796, 18 November 1932, Page 5
Word Count
101COMMERCIAL NEWS. Waikato Times, Volume 112, Issue 18796, 18 November 1932, Page 5
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