THE DAIRYING INDUSTRY.

Waikato Times, Volume 111, Issue 18640, 19 May 1932, Page 2

THE DAIRYING INDUSTRY.

MARKETS IN NORTH ENGLAND. DEVELOPMENT OF TRADE. • AUCKLAND, Thursday. Mr R. Mallinson, of Leeds, a large importer of Continental butters, who has just concluded a visit to New Zealand, said that in the past the whole of the supplies to the North and Aridlands of England territory had been drawn from Denmark, Holland, Finland and Sweden, but the sentiment of the people was now swinging round in favour of Empire products, with -the result that they were beginning to ask for New Zealand butter. This demand for New Zealand butter, said Mr Mallinson, was the result of the extensive advertising campaign carried on on behalf of the New Zealand butter factories, and the North of England was now prepared to give New Zealand a substantial share of that -trade. The Dominion producers were desirous of improving the price level of -their butter, and here was an opportunity, as, by relieving the everincreasing congestion of .supplies on the London market by diverting quantities to other parts of England, they would automatically bring about what, for want of a better phrase, could be described as an invisible increase in the price of New Zealand butter throughout Great Britain. This seemed to him a vastly better thing than getting a shilling a hundredweight more by shipping butter to one port in preference to another. “ I believe,” added Mr Mallinson, “ that the public in the North of England are realising the necessity of spending more money in our colonies and that it is impossible for you to purchase our products unless wc at home purchase yours. I sincerely hope that I shall be able to spread the knowledge that I have gained, and by doing so help in some small way to bring more trado to New Zealand.”