STANDARDISED CHEESE

Waikato Times, Volume 108, Issue 18164, 31 October 1930, Page 6

STANDARDISED CHEESE

LORD BLEDISLOE’S OPINION ' j JUDGED B/ ITS NAME. i MARKETS MUST BE STUDIED. ~ (By Telegraph.—Press Association.) MASTERTON, Thursday. In catering for their main market, in Britain, New Zealand producers must supply what the British people wanted or go to the wall, said the Governor-General, Lord Bledisloe, when speaking at the Carterton Show to-day. His Excellency said he was' not one of those who believed that a certain breed of cattle was equally good for butter or cheese, but while they might produce what they called standardised cheese—and it might'b,e some of the finest cheese in the world—the British merchant classed it as skim-milk cheese, and would only pay for it what he was accustomed to pay, for that class of cheese. . Standardised cheese was not going to he judged upon its .quality, but upon its name. Because the name did not convince the British purchaser, the producers were not'going to get. full value for their cheese. There must have been some good New'Zealand cheese at the dairy show In London last week, because'it was placed first in competition with all the Empire countries. In regard to butter as well as cheese, Lord Bledisloe urged that the markets to be served should .be studied. For example, he said, they should ascertain why New Zealand butter was in poor demand in the north of England, although It sold well in London and the south of England. The popular .features of taste, colour and texture should b(s. studied, so as to give each area what it wanted. • Export butter was graded very strictly in Denmark, and if«the producers in Ne wZealand submitted to the same regulations as their competitors, they would deserve to have, and would always have control of the market of Britain. ■ *

TE AWAMUTU. At meetings to-day of the Te Awamutu Jersey Club' and of the dairy farmers of the district, resolutions were carried unanimously, strongly protesting against the proposed prohibition of standardised cheese. It was' contended that no satisfactory proof was yet forthcoming that standardisation was affecting the-qual-ity or prices of cheese and that prohibition- as suggested would be a costly experiment, which should not be, adopted unless standardising factories were unanimously in favour of it.