Page 3 Advertisements Column 1

Wanganui Herald, Volume XXXII, Issue 9401, 30 March 1898, Page 3

Cash versus Credit. — A few business houses in New Zealand are continually flaunting before the public the advantages to be derived from supporting their boaalled cash systemi These .self-dubbed philanthrophiats, -with unblushing effrontery, claim that the public are called upon to pay from 10 to 20% more to old-estab-lished and reputable firms — giving a judicious amount of credit— than cash traders say they charge for their goods. On the surface many of their claims appear feasible and advantageous. It is pointed out, no bad debts are made, no high-paid staff of bookkeepers is required, v eo&steJjuehtiy, with less expense, a • minimum rate of profit is put upon their goods. It is interesting in this connection to note that all sorts of artifices are resorted to to hoodwink the publio. Systems of doing business are proposed involving double the expense in the clerical department than the old method carried out by those doing what is termed a credit business. It would be supposed that those Who wish to be considered philanthrsphists Wiiuld extend a small measure of generosity , to their employees. But we find such is hardly the case, for in many instances the assistants are juniors and paid starvation wages. Under these conditions these "lovers pf humanity" appear to be a strange combination of selfishness and deception. In the midst of all there is an old-established firm amongst us who does business on legitimate and sound principles. We allude to Messrs J. Paul aud co. This firm, in addition to having an extended practical experience, employs a buyer hi London to purchase novelties as soon as introduced into the European centres of fashion. There is no firm in New Zealand who can buy more advantagnously, or who sell the same highclass good cheaper. There are no middle men's profits, everything being purchase* direct from the manufacturers. All the departments are headed by adults of experience, who are paid living salaries. Cash purchasers are allowed a discount of 5 per cent, and monthly accounts are conceded 2t per cent off. That the public appreciate Messrs J. Paul and Co.'s efforts is self-evident, seeing they do by far the largest soft goods business on this coast, and are determined to retain the confidence of the people by offering nothing but the very highest quality goods at prices not to be beaten in any part of the colony. The public should give the above subject their most earnest attention, as it n'ill pay them to do so, and disabuse their minds of the idea that they can buy cheaper from any of these so-called "cash traders." Many firms have conic to Wanganni during Messrs J. Paul and Co.'s .business career with great anticipations, have gone up like a rocket, and in many instances have come down with the stick . "" — Advt. Tbade wna England. — Our exports and imports have increased considerably since the introduction of Ogdeu's Guinea Gold Cigarettes. These delicions smokes are the most popular in the world, being mild and fragrant and uninjunous, through having no adjunction whatever. Obtainable everywhere in packets of 10 for 6d The D.1.C., Wellington, have opened np an additional shipment of Dress Goods (both Plain and Fanoy Materials) of the very latest style ; also, Blouse Materialso ~ Gloves, etc., which for quality and valu, are unequalled in the distriot. Samples of the above goods hava been forwarded to our local Agent (Mr Lilly). Early selec- • tion is absolutely necessary, as the first • pick is always the best, aud our A.gen will be visiting the country districts at an early date. — Advt. New Goods! That busy little shop, known as " The Sydney Cash Drapery Co.'s," have opened up a Jot of New Season's Goods during the past week. Some choice' Ladies' Winter Capes from 6s 6d "each are now on view, and are being quickly purchased by the keen judges of "good bargains." .Blankets, Quilts and Rugs are being sold afc prices never before areampt of in Wanganui, being quite 30%. below ordinary prices. Call and inspect C them. — Advt. Arrivals at the Metropolitan Hotel : - Mr Akers, Palmerston North; Mr Fleming, Waverley; Mr Outfield, Mr Moore, and Miss Pearson, Hawera; Mr Scholes, New Plymouth ; Mr J. Rogerson, Wellington ; Mr D. Machonochie, Upper Waitotara.— Advt. The Dress Materials opened up at the Sydney Cash Drapery Co.'s are of the newest Fabrics, and exactly suitable for the Wanganui climate. The prices are thfis&measat our head establishment in (Sydney, ranging from 3s lid to 25s the Press Length. Ladies ! if you wish to save money, purchase your new Dresses at The Cheajpest Shop m Town.- Advt.