ON THE HIGH SEAS

Wanganui Chronicle, Volume 76, Issue 19, 24 January 1933, Page 11

ON THE HIGH SEAS

NEW ZEALAND PUBLCITY. Pictures on board ship are well attended, and it is a wise move on the part of the New Zealand Publicity Officer to plave films at the disposal of ships’ operators (writes a travelling correspondent). On the Mongolia wo have had two New Zealand films, one of the Hermitage and Alpine sports, another of the thermal regions; both quite good films of excellent photography auu explanatory captions. Yet 1 question if this type of film is effective puulicity. The Australian films depicting various phases of primary industries, glimpses of cities, and topical events are more impressive. Passengers’ comments on the various pictures give some idea of the publicity value of the film subjects and to hear Australia described as “sonic country all right •* and New Zealand dubbed as “the place that everybody is leaving” ?ct me busy, and I have had an intermixing time circulating a wide range ot folders and booklets supplied me by the Now Zealand Publicity Department just before I sailed. Might I suggest that thermal wonders and winter sports should only be used in conjunction witn

films portraying every day phases of New Zealand national life. Our films should be used in these days to attract the investing public and the business men who are buying and selling; they arc of much more value than a few [tourists. With the exception of a short message regarding an attempt to the. exchange, a bill stopping divorce details publicity, and the arrest of an (Auckland solicitor, New Zealand has (had no space in our rather extensive 'wireless news bulletin published daily. Britain, Australia, America, and Asia are well reported, especially in connection with world events at Geneva. Australian news from all cities receives liberal spave, so, considering the large number of New Zealanders abroad, we think a little more might be done to keep New Zealand in the news. Isolation is a draw back, but it can be overcome in these days of quick communication, and New Zealand has much to gain by keeping its news before the world all the time.