WOMAN TO-DAY

Wanganui Chronicle, Volume LXXXIII, Issue 19827, 29 April 1927, Page 2

WOMAN TO-DAY

PLACE IN BUSINESS A FUTURE CHANCELLOR Afr Lloyd George was the only male guest at the dinner given by the Women’s Advertising Club of London, over which Miss F. Sangster presided. Afr Lloyd George recognised that the part women were taking in business was conspicuous and important. As a former newspaper proprietor one thing that struck him very much was the enormous development of advertis ing in recent years. “I attribute that very largely to two facts —first, that advertisements have started catering for women, and secondly that women have been controlling a larg-c part of the advertising business of this country. I remember then ‘ads.’ were dreary, monotonous and depressing appeals. Now I think advertising constitutes the most attractive part of the newspaper, and certainly the most reliable part of the newspaper. (Laughter). You cannot always depend on the news. One day you hear that Chang has beaten Chen, and the next day that Chen had beaten Chang. On the third day you hear that neither has made battle at all. (Laughter). But if you see a Jss lid pair of boots advertised you know those boots are to be found in exactly the place indicated, that they correspond more or less to the description given of them, and that if you send your 15s lid you will get them, aaid that they arc substantially worth the money. (Laughter). Advertising is the art of instructing the public as to what it most needs, and informing the public as to how those needs are best supplied, and now, instead of the old colourless inventory with which newspapers were formerly crowded, you have got something which is both interesting and attractive and very pleasing to read.' Advertising, which was formerly the business of the clerk, has become the business of the artist. n

Emancipated Womanhood. Afr Lloyd George expressed his conviction that just as women rendered such great services in the war, so could they now help British commerce out of its difficulties by using their great gifts in order to press forward the commodities, which no one could manufacture with more skill and dexterity than our workers, pressing them upon the acceptance of other lands. A great change, largely due to the war, was coming over the attitude of the nation towards the employment of women in the various trades and professions. The war had emancipated womanhood, and the vote was the badge of that emancipation. (Hear, hear.) Nobly did they come to the rescue of the nation in that great emergency, and he was glad to come to an assembly of women to make that acknowledgement. “It was extraordinary that we never discovered it before,” he continued. “Whitehall and the city before the war were simply huge monastic institutions, and no woman was ever permitted to enter their gloomy portals. (Laughter). Then came the deluge; business had to be carried on, and now you see the difference. Go along Whitehall now, and you will see women tripping out daily, looking as important as if they really were the Government. (Laughter.) They invade every cell in the monastery, and the most tonsured monk there is quite accustomed to it now, and has discovered that folios neatly written, legible in beautiful print, can be tied just as nicely with red tape as the most illegible document ever written—so they are happy. (Laughter).

Vast Common Ground. “Women have become better ‘pals’ for men since they have enered into a greater variety of professions. It does not mean that women can ever be the equals of men in certain occupations, nor does it mean that men can ever be the equals of women in other spheres. ; There is a ‘no man’s land’ in the acti- { vities of life, and there is a ‘no wo- | man’s land,’ but there is a vast coni- | mon ground where they can meet in I comradeship. (Hear, hear.) Women | can be queens and members of Parliament. The best Foreign Secretary this country ever saw was a woman. Her name was Elizabeth, and I may as well mention the fact that her second name was Tudor, and therefore she was Welsh. (Laughter). She baffled all the sharpest wits of Europe, foiled, no, fooled all the men, and saved her country for the greatest that was to come to it. “Some day there will be a woman Chancellor of the Exchequer. She has a good training for it in the home. Men need not fear the introduction of women into businesses where they are en- | gaged. They have to grasp the funda- I mental fact that to increase the capa- j city for production is to increase the i capacity for consumption. As you per- I feet the human machine by drawing the best from every class anil from both sexes, So you strengthen the oldest, the best, and the most sacred partnership in the world—the partnership between men and women.” (Cheers).