BOOSTING NEW ZEALAND

Wanganui Chronicle, Volume LXXXI, Issue 19032, 9 June 1924, Page 5

BOOSTING NEW ZEALAND

GOVERNMENT PUBLICITY OFFICE WORK ACCOMPLISH RD AND NOW IN HAND. HOOD AND ADVERTISEMENT. Quietly and assiduously, the Government Publicity Office has been working at the task of advertising the Dominion. Film work is being pushed on apace, and the department has received a cablegram from the High Commissioner, stating that the New Zealand film sent Home for the Empire Exhibition has been showing to crowded houses, and has attracted much favourable comment, not from British people aloiie, but from New Zealanders residing in the Old Land. BY EVERY MAIL. Henceforth every mail will take further selections of film to England, building up the supply to be seen. Two other lots are upon the way, and for the proper employment of all these the Publicity Department is arranging with English distributors to send the films upon circuit in the United Kingdom after they have been run before the Exhibition visitors.' Arrangements are also being made with such big concerns as Pathe Freres and the Fox News, both in New York and London, for the dispatch of regular topical film dealing with New Zealand subjects.

ON THE HOOD. Further filming was done by Messrs R. Dykes , and J. S. Hodgson, the official photographers w’ho accompanied H.M.S. Hood on her world trip, and who, when here, put themselves in the hands of the Government Publicity Department. These photographers, engaged upon making a pictorial record of the trip, were sent to Mount Cook, where they obtained good pictures of the mountain; to Mount Egmont, Tongariro National Park, and Rotorua, and now, in a letter of thanks, they express the opinion that while at these places they secured something unique in the way of photography. NEW ZEALAND BUREAU. „ The Hood, when she left Wellington, was an absolute information bureau on New Zealand, as not only was ViceAdmiral Field presented with an album of photographs of the Dominion suitably mounted, but framed photographs were placed on board, much special New Zealand literature was sent down to the warship, and officers, petty officers, and men all were supplied with matter advertising the Dominion in word and picture. In addition, every senior officer in the squadron was presented with a book of photographs. SPECIAL SETS. A special set of photographs has just been prepared for the Canadian-Pacific Railway, and will be put in the main hotels along the Canadian-Pacific route. Further sets are to follow this, and arc now being prepared, while the new sets for the High Commissioner’s Office are being got together. These will include .views of the four cities, up-to-date sets of which are lacking, and will be carried on to include shortly all the main towns of New Zealand. The work of the department abroad continues to expand largely, and a great number of inquiries as to the prospects which New Zealand has to offer arrive constantly. South Africa and Canada head the list, though' other countries are well represented.—N.Z. Times.