MARKETING OF BUTTER

Waipa Post, Volume 48, Issue 3468, 19 May 1934, Page 7

MARKETING OF BUTTER

BEST QUALITY ESSENTIAL. “Our products want to be of such quality that people in the other markets of the world will demand them,” said the Minister of Lands, the Hon. E. A. Ransom, when speaking at a gathering at Hastings. “ They demand our meat and lamb, and we must aim at getting our dairy produce up to that standard.” The Minister said that he had recently inspected a factory where the butter was being made up by the vacuum process. This product was of better spreadability and kept better. He thought that its excellent quality was due to its being freshly churned, but he had been given some that had been churned five months previously by the same process anti it was of the same excellent quality. “ After our butter is manufactured by this vacuum process, we want it put into pats and placed in New Zealand wrappers.” said Mr Ransom. “ W>e want it to open in New Zealand packets before the eyes of our overseas customers. Recently I met an overseas distributor and he informed me that he used New Zealand butter for blending with the foreign product; that is something we have to overcome. Our product must be the best and must not be an inferior article.” Later, the Minister said that the recent improvement in the dairy product market was encouraging, and the forwarded sales that were taking place indicated a decided improvement.