DISTRIBUTION OF MEAT
NOVEL ADVERTISING SCHEME.
A novel, though perhaps somewhat costly scheme of advertising New Zealand meat in England was suggested at the annual meeting of the Tiraumea branch of the New Zealand Farmers’ Union, when a motion was carried embodying a recommendation to the Wairarana Provincial Executive to urge the New Zealand Meat Producers’ Board to distribute free to the unemployed of England £IO,OOO worth of prime quality New Zealand meat. The sponsor of the proposal stated that the’Meat Board had accumulated a substantial reserve fund, and he thought it not beyond the 'limits of reason to suggest that the amount named be utilised in this scheme of advertisement. It would be a benevolent act which was not likely to be forgotten by recipients at Home, and when the purchasing power of the working masses in England was restored he felt sure that New Zealand meat would be sought. The Meat Board had frequently announced that a fair proportion of its capital would be required fo r advertising, and this scheme would offer a wide scope in that direction.
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Bibliographic details
Waipa Post, Volume 32, Issue 1779, 6 July 1926, Page 8
Word Count
181DISTRIBUTION OF MEAT Waipa Post, Volume 32, Issue 1779, 6 July 1926, Page 8
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