Page 5 Advertisements Column 1

Waikato Independent, Volume XXX, Issue 2315, 25 March 1930, Page 5

The lure of tobacco! Prisoners in our gaols each get an ounce weekly and there's no punishment a prisoner dreads like the stoppage of his tobacco. Same thing with the inmates of our homes an refuges. The old folks spending the evening of their lives in these institutions prize the weekly ounce of tobacco served out to them more than anything else. Does smoking harm them? Not a bit of it! —so long as the baccy is pure and good. Unfortunately the imported brands are mostly far from pure, being choked with nicotine, and it's the presence of this poison in excess that does the harm, if any. The world's purest tobaccos are the New Zealand. Hardly any nicotine in them. They are all toasted, you see, and toasting not only vastly improves flavour and aroma, but renders them perfectly safe to smoke. Even if you smoke them to excess it doesn't mattor a button. They can't harm you. The various brands (RivCrhead Gold, Cavendish, Navy Cut and Cut Plug No. 10) are familiar to all smokers, who know by experience that they all stand for excellence.*