HIGHER STANDARDS.

Star (Christchurch), Volume LXVI, Issue 20281, 16 April 1934, Page 7

HIGHER STANDARDS.

Clergyman’s Address to Businessmen. " Business is business—plus?’* was the title of an address given to members of the Canterbury Advertising Club to-day by the Rev J. F. Feron. Mr C. L. Rollo presided and the visitors included Mr F. W. Petard, of Auckland, one of the earliest members of the club. Mr Feron suggested that business men should examine the structure of their business relations, and if they were not the best and most honest, do their best to make them so. Guch efforts would be made only by the few, probably about 2 per cent, but minorities had always launched great movements, as history plainly showed. Those who were not satisfied with things as they were and tried to make them better had to suffer for their endeavours, but the world in the future, as in the past, would be governed by a minority and there was no reason why his audience should not form part of that minority. “ I ask you to try and rise above your ordinary standards unless you are satisfied that they are absolutely the best,” Mr Feron added. The speaker was accorded an enthusiastic vote of thanks on the motion of Mr G. H. Holford.