Page 11 Advertisements Column 2

Star (Christchurch), Volume XLIV, Issue 494, 1 July 1932, Page 11

WmJ \\ m-A II // l ' ! Advertising from the Woman’s point of view The wife of 1932 is as wise as she is thrifty. The average homo ia Christchurch is a credit to the good taste of the woman who holds the purse-strings. Her children are always carafally dressed, whilst the wife and mother herself believes ia keeping the charm of youth. How is it done? Wise spending ... by a study of the advertisements day by day. New clothes, new furniture, new books, new radio, or new car—it’s the woman who plans how to secure everything. A holiday —a theatre—generally it’s the woman who suggests to her husband just where they ought to go, just what they ought to see. No longer is a woman’s place merely in the home. It is in the market-place, in the store, in the shop, looking for new delights for home and family. To-night, several thousands of women will read the “ Star both readers and advertisers will feel the benefit. She olljrißtrlfurrf| g>tar -■Tj'iTiniiiiMNlffiiMmgl