Page 8 Advertisements Column 1

Star (Christchurch), Issue 18466, 18 May 1928, Page 8

EMPIRE BUYERS ARE EMPIRE BUILDERS ifljlßl Ballantynes and . Empire When John Ruskin —with keen insight—stated that the Merchant Was of the same value to the Well-being of the community as the Cleric, Doctor, Lawyer, or Soldier, he ' claimed a distinction for the distributor of merchandise not usually granted to those who make Business their profession. It is a growing conviction in many responsible quarters that the peaceful activities of Trade are among the chief means of establishing mutual understanding between Peoples, and promoting more stable prosperity for all concerned. The Right Hon. Sir Eric Ceddes, in an article published a little over a year ago, gives unqualified support to this conclusion, as follows: — Almost 50 per cent, of New Zealand imports are British in destination or origin, and, speaking as a Past President of the Federation of British Industries, 1 can say wholeheartedly that if every part of King George’s far-flung Empire carried out its Imperial duty with equal success, the problem of post-war reconstruction would be solved. , . . By fostering trade with Britain, New Zealand is making the Motherland stronger to have and to hold our common Imperial Possessions.” For well-nigh 70 years Ballantynes have acted upon this policy, by consistently placing at the disposal of the New Zealand public varied products representative of the best British manufactures; thereby cementing the relationship between the heart of the Empire and our “ Britain 'neath the Southern Cross." Ballantynes Empire Buyers are — Empire Builders