ADVERTISING A LOAN.

Star (Christchurch), Issue 11672, 12 April 1916, Page 4

ADVERTISING A LOAN.

MODERN METHODS. The British Government advertised when it wanted men for the new array, and it .advertised when it needed money. From on advertisement occupying a page of tho "Daily Telegraph" the following is taken:— MR 11. McKENNA, Chant eltxu; of the Exchequer : "The man, be he rich or poor, is little to be envied who at this supreme moment fails to bring forward, his savings for the security of his country." FOUR REASONS WHY YOU SHOULD INVEST IN EXCHEQUER BONDS. \ V BECAUSE YOU WILL BE HELP* ING YOUR COUNTRY; Your money will bo directly used, to shorten the war, and to ensure fcitj success of your-country. longer tho war bsts, the iongcP you and yours mil suffer. 2. BECAUSE IT IS A SOUND IN-VEST3IENT.—-Your money .will be safe. Capital and interest alike , Are a charge on tlie Consolidated Fund of tj& United Kingdom, the premier .security of the world. You cannot obtain o per cent on your money with' the same completo security Ih any other way. 3 BECAUSE IT IS ONE WAY IN .< WHICH YOU CAN FIGHT.—Tour money is the only thing that you can fight with. If you w;ere young and strong, and free from responsibilities, you would carry arms. Yon ; can nob Jighc for your country; but you can mako your money fight . for you. 4. BECAUSE IT IS YOUR DUTY— It is every man's duty to subscribe —-so that you and your children ' may the sooner be the citizens of a nation victorious and at peace. ; (then follows a form which an applicant can use.)