Page 8 Advertisements Column 1

Star (Christchurch), Issue 11216, 23 October 1914, Page 8

NEWSPAPER, ADVERTISING.

UNIVERSALLY ACKNOWLEDGED TO BE THE LEADING FORM OF MEDIA. All advertising is good, but some advertising is better than others. Newspaper advertising is the best method of obtaining publicity, because everybody roads a. newspaper. No matter what may bo tho sphere of activity in which men and' women are engaged, tho, reading of a newspaper is a. fundamental part of their daily education, and we are so constituted in this age that advertising matter appeals to the intelligence with the same forco as editorial and news. Newspapers are within easy roach; nther advertising matter must - actually be forced upon the attention., newspaper to-day requires vei'y littlo to recommend it as the advertising medium par excellence. . Its. merits are obvious. and are so thoroughly recognised that the most snterprising merchant considers an outlay on publicity in its columns the first essential to success. He knows full welt that the merchandise which ho offers to the public has the best chance of securing popularity through a newspaper which possesses the confidence of purchasers, and his goods participate in the reputation enjoyed by the newspaper. It has come to be generally understood that high-class newspapers reject announcements which do not properly represent the character of advertised merchandise.

The .Executive of the Newspaper Proprietors' Association of New Zealand has dealt with the question of protecting the honest advertiser and the general newspaper reader as fails possible from deceptive or fraudulent advertising. It realises that advertising must be clean, must be truthful, must be honest. So long as newspapers continue to be read by the great mass of the public, so long will the newspapers continue to be the best mediums for advertising.

ELOCUTION. TAUGHT by lato Elocution Examiner, Guildhall School of Music, London. Miss J OBepha Miller, 63, Cathedral Square. X JEYES' FLUID. Awarded the Gold Medai, the highest award posi.ble, at International Medical Congress, London. Further Query of . it? Value Superfluous. . X TTrnSON BROS.. Gtrdtner# Asoturttorn, V V Contractors and G«na r ai tiftnaymno, Buckley's R»)sd. Linwoad. 2! W" Cough Mixture,. the champion microbe exterminator of the world. Ask for it. X IST ANTED Sell 3-Speed Wheel, snik light- * * weight, perfect order, 26 1(J« PitchM Brob., 630, Colombo Ptjeet. CkriatcliurcbBUSINESS Girls—First-class Star lady's Cycle, nearly new, has two brakes, freewheel, steel guards, enamel and plating, in lip-lop order. Price.. £6; terms £1 deposit, os weekly. Adams, Ltd., High Street: X WANTED Sell, good 4-Roomed House, outbuildings, 3 acres, also the use of 20 acres for payment of rates; suitable for poultry and pigs, £3OO. Terms. Close Holleston Township. "">wiry and . Yates, 194, Cashcl Street. FOB Sale, 7-rd. Residence, verandah, bathroom, washhouse and scullery, hot water service, concrete foundations, plastered, firstclass order; good section; good locaiLy; penny section. £SOO. A snip. Murray and Co., 170, Cash el Street. _. _X * JLANTS-Pianta for Bedding Out. Gr.c 1 us p. call. WINDER'S NURSERY, PERCY STREET, LINWOOD. X TRY AVON BUTTER. WANTED to Purchase, for Client, Good Suburban Store, modern rooms, witiu/i twopenny section. A. J. Tarrant, 186, Cashei Street. XI "LiUll Sale, 900 Acres .at £2 15s, capable J great improvement. . Small deposit. F. L. Murray and Co., 170, Cashei Street. X X'Tj FOR 2s weekly First-class Suits, c&JL Boots, Shoes, Underwear, Hats, Linen, purchasable by easy weekly payments, lia-lkincf's, Gia, Colombo Street. Iji [TO Let, 7 Rooms, City, good order, all con- - veniences, plastered, 18s week. Murray, 170.' Cashei Street. X MEW Brighton, Sunnydale Subdivision. from i acre to 8 acres. Cheapest Sections in this favourite district, from £6O. Terms to suit buyers. Geary and Yates, 194, Cashei Street. X YOUR Lawn Mower called for and returned in good order promptly. E. Reeco and Sobs, Ltd. Telephone 350. X WANTED —Mortgagees wishing exchange Mortgages for Farms, cn.ll' on Murray and Co., 170, Cashei Street. X WANTED Let, 7 rooms, City, central, 18s; 5 rooms, close East Re.t, 14s. Geari and Yates. 191 Cashei Street X FULL-SIZE 2-incn Bedstead, Wire Mattrass and best Samarang Kapoc Bedding, £•{ 15s. Scvnked and railed free. Atkinson's, 127. Street. X 4 TTfrANTED, Ladies to know that TV WhHVV more re-covers your Furniture, good is aew. everything guaranteed. X) WANTED Sell. Left-og Suite, Ladies' Boots, Shoes, Costumes, Dresses, cheap 367, Gloucester Street. X^ W ANTED Sell. 7-Piece Suite, Saddlebags and Velvet. £& 17b 6d Wbitmore, Red House. ?i_ TVfOW is the time to got your Car, Sideil car or Motor-Cycle Tank Painted. We ask a trial. B. G. Webber and Co., 287, St Asaph Street. X Money lent privately. »nd in Strictest Confidence upon approved Note of Hand; also upon Household Furniture, Pianos (without Repayable bv casv weekly payments. Enclose stamp ior reply to L. W. BALKIND, Q29, Colombo Street. __ BqYSI— Start now to building your Meccano Model. Competition closes December Ist- Mason, Struthers Ltd. XlO 1/tTANTED Sell, J-acre, over ch ain foontV* age, 6ft paling fence, ideal position, few yards from tram, Redclili's, central. Room for two houses. Cheapest in the district. £l4O. Geajry and Yates, 101 Cs-shol Siroet. WANTED Known—A New Discovery for Removing Cataracts, Films, Specks, etc.. from the eye without operations. Particulars and testimonials fre«>. E. W. Hall, Her balist. Armagh Jjtrcst. I AWN Mowers carefully Sharpened and J Adjusted. E. Reeco and Son 3, Ltd. X TVANTED—Colosseum Wardrobe, 16T, VV Gloucester Street, buying Misfits, Leftoff Clothing. Highest price given. X IToiT Best Value tn Furniture go to Holme# . and Sons, 180 and 182, High Street X PIANO by Kirkman. Splendid tone and appearance, lis 6d monthly. 175, Man'V.oster Street. XI ffANGE your small talking machine. Liberal allowance taking Lyricphone. More and Co. _ __ X Sale, Splendidly Appointed Farm, - good land Owner would tslre mortgages in payment. F. L. Murray and Co., 170, Cashei Street. X_ WANTED Known—Certain Cure for Indigestion; money returned if it fails to r've gatisfaotion. E. W Hall. Herbalist, rmagh Street. X f FIREWOOD. Win Blocks, delivered in Chriatchurcb aad Suburbs, direct froia Burwocd aawmi.il, S. C. Thompson, 103, A&aiflzd fHrss*. 'JPfcse* 4M, %