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Timaru Herald, Volume CXLV, Issue 21154, 29 September 1938, Page 11

“Forty cigarettes a day?” said the tobacconist to one of those inquisitive reporters, “Well that’s nothing to make a song about. Why, I know a chap that smokes fifty, and another chap, an old customer of mine, who smokes seventy. Of course he couldn’t do it and get away with it if he smoked ordinary cigarettes, but this bloke smokes Riverhead Gold—and rolls his own. Yes, Riverhead Gold is one of the five toasted blends and Desert Gold is another. These are the champion cigarette tobaccos. You smoke a pipe but you use Navy Cut No. 3 (Bulldog) and that’s toasted so you know what toasting can do. The other two toasted blends, Cavendish and Cut Plug No. 10 (Bullshead) are for the pipe too." “Don’t know a thing about cigarettes,’ said the reporter, “but if the two cigarette blends you mention are as highgrade as my favourite Navy Cut No. 3 , I reckon they’re the goods.” “Sure thing,” said the tobacconist, “the five toasted blends are the pick of the basket if you ask me.” ....