PRETTIER THAN EVER

Timaru Herald, Volume CXLIII, Issue 20928, 6 January 1938, Page 10

PRETTIER THAN EVER

"Women are the walking advertisement of advertisement, and a very tangible proof of the power of newspaper advertising,” said Sir Charles Higham; proposing the toast of “The Ladies” at the annual dinner of the Valuers’ Association in London. “Whether they are young, middleaged, or old, women are all better looking and better dressed than ever before. The hairdressing of our women may occasionally look like a film star’s, but it is these film stars that have made them realise that good hairdressing and good ‘face dressing’ count. The girls of to-day have glamour. Twenty years ago they were less tidy, less smart, less simple in their attire. “The advertising of hosiery, hats, cosmetics, shampoos, undies, shoes and the million other things on which women spend their money has . ide them consc ous of the value of ‘appeal,’ and has been successful,” continued Cir Charles, “in creating a more adorable feminity. “Men are smarter, too. They wear better clothes, better linen, and are more stylish in appearance than ever. Women demand it!”