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Timaru Herald, Volume CXLII, Issue 20586, 27 November 1936, Page 14

“Twenty cigarettes a day?” laughed the tobacconist. “That’s nothing! Why some of my ‘regulars’ smoke twice as many, and one of ’em smokes a hundred.” “He must be a whale for them,” murmured the customer. “Well, a hundred’s plenty,” admitted the tobacconist, “but a whole lot depends on the tobacco—even twenty a day’s too many if you smoke the wrong brand. I smoke cigarettes myself—heaps of ’em—but they don’t hurt me worth a cent, because my favourite’s Riverhead Gold, and as that’s toasted, with hardly any nicotine in it, I’m as right as rain! It’s toasting that cleans up the nicotine.” “Isn’t there another toasted cigarette tobacco?” queried the customer. “There is,” said the tobacconist, “Desert Gold —AI at Lloyd’s—so are the three other toasted brands: Cut Plug No. 10 (Bullshead), Cavendish, and Navy Cut No. 3 (Bulldog). But they’re for the pipe. Fact is, smokers are a jolly sight more particular than they used to be. Must have the best now—and they find it in toasted.” So that’s how one more convert to toasted was made