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Timaru Herald, Volume CXLII, Issue 20512, 2 September 1936, Page 9

“Make no error,” said the tobacconist to a cobber, "rolling your own has made a big difference. Parties that used to smoke packet cigarettes mostly turn up their noses at them now. They find the smokes they make themselves are not only better but a lot cheaper than ready-mades. Take me, I used to sell any quantity of packet goods, now I sell far fewer packets but a heap more cigarette tobacco, specially Riverhead Gold and Desert Gold—the two cigarette brands chiefly wanted. And look at the saving! Why you can roll ten full size cigarettes of either Riverhead Gold or Desert Gold for 4d or less. And mind you being newly rolled they’re always fresh and moist while the ready-mades are often dry and stale. Yes; both these brands are toasted, and there are three toasted brands for the pipe—Cut Plug No 10 (Bullshead), Cavendish, and Navy Cut No. 3 (Bulldog). It’s toasting that makes these brands so pure; that’s why they're so harmless. Imitations? Oh yes! But they are fizzling out! No de man£” .