Page 4 Advertisements Column 1

Timaru Herald, Volume CXXXVIII, Issue 19933, 18 October 1934, Page 4

Just a few hours to make this attractive dress Butterick Beginner’s Pattern 5661 ■ LOOK HOW FEW PIECES IT HAS! You see in Spite of its Simplicity— What Dash and Character! Even if You’ve never sewed before, this Dress should turn out Beautifully, for the Pattern is so easy and the Deltor, that Smart Instruction Sheet that comes in every Butterick Pattern, is Especially Complete and Concise. And See How Little it Costs! BUTTERICK PATTERN SERVICE IS EXCLUSIVE TO HERBERTS IN SOUTH CANTERBURY

ARE “Dull Times” NECESSARY ? Is m _>THE REASONS for many dull times in business are often too easily explained. They run like this: "‘The Robinson Company is not doing much advertising this year.” "‘The Jones Company has held up their new campaign till things improve.” “Business is bad with the Brown Company so they’re not doing any advertising.” The question is: Isn’t the real reason hidden behind these statements? Isn’t the real reason for dull times that too few business men realise how far newspaper advertising can and will help their sales. **lt is the large and consistent advertisers who are today weathering the storm . . the time has arrived when sound advertising schemes can be launched with confidence.** —Lord Iliffe. In factories, in warehouses, in hundreds of retail stores, goods worth thousands are waiting for buyers—losing big sums daily in interest, in depreciation, in lost opportunities for sale. Waiting . . . while the great constructive force of newspaper advertising is moving similar products from busy factories, to active wholesalers, to progressive retailers, to the thousands and thousands of consumers who are reached and influenced by their daily newspapers. NEARLY EVERYONE WHO READS - READS A NEWSPAPER

wf Talking About Values! Here are Some that will take a lot of beating The very latest in Men’s Sports Wear, showing all the Newest Ideas—at very Keen Prices. Besides, the Quality is excellent and you can always depend on obtaining the best at Gabites. MEN’S TWEED SPORTS COATS. Newest Designs. Great Value— At 25/-, 29/6, 32/6, 35/MEN’S FLANNEL TROUSERS. Well Cut and Finished— Special Price 11/6, 13/6, 14/6, 16/6 MEN’S BLAZERS. A Good Selection at Keen Prices— 14/6, to 35/YOUTHS’ GREY FLANNE TROUSERS. Plenty of Wear in These— 10/6 BOYS’ BLAZERS— from 7/6 BOYS’ SERGE KNICKERS, Double Seats—from 4/11 BOYS’ SPORTS COATS, Very Smart and Excellent Value— At 17/6, 19/6 A. GABITES MEN’S AND BOYS’ OUTFITTER STAFFORD STREET, TIMARU