Page 13 Advertisements Column 1

Timaru Herald, Volume CXXXVII, Issue 19805, 22 May 1934, Page 13

THE TRUTH ABOUT TEA Science reveals this fact — IT’S ALTITUDE THAT COUNTS INFERIOR TEA grown below 4000 ft. contains:— POOR QUALITY VOLATILE OIL (consequently lack of aroma) EXCESS OF TANNIN (injurious to health) BITTER LEAF CONTENT (giving crude flavour) 3 O O O ft 2000 1000 7000 ft. 6000 5000 4000 FIRST QUALITY TEA grown above 4000 feet is rich in:— AROMATIC VOLATILE OIL (flavour giving) THEINE (stimulating and refreshing) SOLUBLE MINERALS (including valuable potash and phosphates) To the average person all tea looks more or less alike. Yet, actually its whole quality depends on the altitude at which it is grown. Just as some plants thrive best in a hot climate and ethers in cold so the tea plant reaches perfection best at an altitude of over four thousand feet. Above that altitude every constituent that makes for flavour, health and stimulating quality is enhanced and reaches its highest state of perfection, for the ultimate enjoyment. In the delicate tip and top leaves picked for Bell Tea from the high altitude gardens, the essential volatile oil in the leaf is present in abundance. This is the property which gives tea its flavour, its “bouquet.” These leaves are also rich in Theine, without which tea cannot stimulate and refresh, and in valuable soluble mineral matter which has a definite food and nerve value. None of these properties can be present to such an extent in tea grown on lower levels; the flavour is inferior, and the content of bitter matter and crude tannin is appreciably increased. Bell Tea is high altitude tea, picked from the delicate tips of perfectly grown plants. For over 30 years its quality has not varied. It refreshes, stimulates and gives definite pleasure with every cup, and costs you very little more. It is the cream of the tea plantation. All the scientific facts given in this advertisement have been most carefully confirmed by comparison with eminent authorities. Serve Only BELL TEA PICKED FROM HIGHEST ALTITUDES THEREFORE HIGHEST IN QUALITY!

. uQjcihm v STOCKS Ml STOCKS MUST BE CLEARED QUICKLY LADIES’ COATS, Fully Silk Lined, trimmed Large Fur Collars — Usually 99/6 Final Mark Down, 49/6 GOOD QUALITY JUMPERS AND CARDIGANS, All Wool and Silk and Wool— Usually 19/11 Final Mark Down, 7/6 LADIES' CORSELETTS, Size 38 Only— Usually 7/11 Final Mark Down, 2/11 COTTON FUGI UNDERSKIRTS. Short Lengths— Usually 4/6 Final Mark Down, 1/6 BROWN FOX FUR NECKLET, Great Value— Usually 89/6 Final Mark Down, 49/6 SUPERIOR BLACK FOX FUR NECKLET, Rare Bargain— Usually £5/19/6 Final Mark Down, 69/6 DRESS TWEEDS, 38/40in. Wide in a Variety of New Flecks and Fancy Weave Effect, Diagonal, etc.— Usually 3/3 to 6/6 Final Mark Down, 2/6 yd. ART. SILKS including Uncrushable Crepes, Rayons, etc., must be sold and will be at this price— Usually 1/8 to 2/6 Final Mark Down, 9d yd. DRESS LACES AND SILK NETS in Black, Red, Beige and Orange, 36in. and 54in. Wide— Final Mark Down, 1/6 yd. CERREL VELVETS, a New Idea in Krinkle Effects in Velvets, 36in. Wide, Excellent Tonings for Evening Wear — Usually 4/6 Final Mark Down, 2/11 yd. RIPPLE CLOTH, 40in. Heavy Ripple with Strong Twill Back in Rose and Red Only— Usually 2/2 Final Mark Down, 1/6 yd. Extra Quality MONGOLIAN FUR NECKLET. A Beautiful Fur— Usually £7/19/0 Final Mark Down, 79/6 Fine Quality DARK BROWN FOX FUR NECKLET— Usually 92/6 Final Mark Down, 59/6 SMART TWEED COATS in Diagonal Stripe, shades Brown and Grey— Usually 52/6 Final Mark Down, 39/6 RACK OF FROCKS in Plain and Fancy Figured Materials — Usually 19/11 to 69/6 Final Mark Down, 10/- to 20/6 Only TWEED AND FLANNEL COSTUMES, Sizes S.W. and W. Usually 65/Final Mark Down, 39/6 Fancy Weave Bordered TABLE CLOTHS with Check Design, 45 x 45 Usually 2/6 ea. Mark Down Price, 1/8 ea. A Few Only WHITE HONEYCOMB QUILTS, Single Bed Size— Usually 7/11 Mark Down Price, 4/11 ea. 30hl. REVERSIBLE SHADOW TISSUE. A Strong Wearing Quality for Loose Covers, etc. — Usually 1/9 Mark Down Price, 1/3 yd. WHITE TWILL SHEETING, 54in. Wide for Single Beds. British Manufacture— Usually 1/6 yd. Mark Down Price, 1/- yd. 18in. WHITE TERRY TOWELLING for Hand Towels, Face Cloths, etc. A Good Absorbent Quality— Usually, 1/5J Mark Down Price, lOd yd. BLAZERS AND COATEES In Striped and Plain Flannel— Usually 27/6 Final Mark Down, 7/6 LADIES' FROCKS in All Wool Materials — Usually 45/Final Mark Down, 22/6 LADIES’ DRESSING GOWNS in Ripple Cloth, shades Red and Rose— Usually 17/6 Final Mark Down, 10/LADIES’ SILK KNICKERS and VESTS— Usually 3/11 Final Mark Down, 1/11 LADIES’ NIGHTDRESSES in Winceyette, Edged Blue and Pink— Usually 5/11 Final Mark Down, 2/11 LADIES’ KNICKERS in Cotton Fugi— Usually 1/6 pr. Final Mark Down, 1/A Large Assortment of DRESS and COAT BUCKLES, New Designs and Colourings— Usually 6d to 1/11 Selling Out Price, 2d ea. LADIES’ COLOURED CASHMERE HOSE, “Roslyn,” Light Shades, Exceptional Value, Sizes 5,6, S.W., W.— Usually 5/6 pr. Selling Out Price, 1/6 pr. “SPREAD EAGLE’’ ART. SILK HOSE in Kangaroo and Dago, Heavy Quality— Usually 2/9 pr. Selling Out Price, 1/6 pr. CHILDREN’S MERCERISED 3 SOCKS, Fancy Striped Tops, Dark Shades, All Sizes — Usually 1/9 to 2/3 Selling Out Price, 1/3 pr. CHILDREN’S MERCERISED SOCKS, Fancy Striped Tops. Sizes 2 to 6. All Shades — Usually 1/6 and 1/11 Selling Out Price, 1/- pr. MARRIOTTS