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Timaru Herald, Volume CXXXVII, Issue 19669, 11 December 1933, Page 7

Tobacco, always welcome to the : smoker, becomes doubly and trebly welcome when “black care” oppresses. At such times it's worth a guinea an ounce, for there’s nothing like it under the sun to soften sorrow. As the blue and fragrant wreaths float upwards they seem to bear trouble away with them, and the overwrought mind, cheered and solaced, recovers its tone, for a while, at any rate —blessed respite!—and “Richard’s himself again!” But it is idle to expect your worries to “end in smoke” unless your tobacco Is pure and good—and how can it be either if poisonous with nicotine? When feeling that life is hardly worth living try a pipe of “toasted New Zealand”. and note how soothing and comforting it is— so harmless, too! That’s because, different from all other tobaccos, it's toasted, and the nicotine in it dispelled. The effect of toasting is magical! Four brands only; Navy Cut No. 3 (Bulldog*, Riverhead Gold, Cavendish, and Cut Plug No. 10 'Bullshead*. You never tire of this incomparable tobacco! It has no equal.