PUBLICITY NEEDED

Taranaki Daily News, 23 February 1935, Page 23 (Supplement)

PUBLICITY NEEDED

NEW ZEALAND ATTRACTIONS. SUGGESTIONS of AMeSHCAN. By Telegraph—Press Association. Auckland, Feb. 32. Mr. Arthur Tuckermann, an American journalist who arrived by the Mariposa to write articles on New Zealand for leading American magazines, said that owing to the unsatisfactory state of foreign exchanges in Europe more and more Americans were travelling westward instead.of to Europe. , If properly handled the American tourist trade could become one bf New Zealand’s fnost profitable trades. While not wishing to deprecate : the Government’s efforts to make NeW Zealand known in America, Mr. Tuckermann mentioned that when he went to the largest New York booksellers they, after much investigation, could produce only one book dealing with New Zealand, arid it was written by two American men. When Americans knfew what New. Zealand had to offer there would be a tourist boom.