PUBLICITY AT LIVERPOOL

Taranaki Daily News, 4 June 1934, Page 2

PUBLICITY AT LIVERPOOL

DOMINION PRODUCE IN ENGLAND. JOINT EFFORT BY EXPORT BOARDS There were some novel features about a recent joint effort of the New Zealand Meat Producers’ Board and the .Dairy Board to increase public interest in the Dominion’s meat and dairy products among the people of Liverpool and district, says a statement issued by the Meat Board. Wholesalers, retailers, and the consumers, not omitting children, were all brought actively into the movement, of which the interesting culminating point was a great gathering of children and their parents in one of Liverpool’s largest picture theatres, where they were the guests of the New Zea* land organisations at a special performance. The programme included the Meat Board’s New Zealand film, Meat We Eat.” Following the very successful campaign in the Manchester district, attention was given to Liverpool, Birkenhead and Wallasey, which have a combined population of ' 1,750,000. The district was conveniently divided in two, with the river Mersey as the boundary, and on both sides of the river, meat retailers were given the opportunity of competing for handsome silver cups and cash prizes for window-dressing showing the most effective arrangements for selling New Zealand lamb. Each competition was divided in two classes, to give equal opportunities to small as well as large businesses, and the prizes were of the same value in each class. Over 100 window displays were entered, and keen enthusiasm was shown, some of the unplaced competitors making second displays so that they would not be outdone by the winners. The effort was so extensive that the National Federation of Meat Retailers’ Associations was ob-' liged to appoint 16 judges in the first panel. Carrying the campaign right into the homes of the people, to stimulate con-sumer-demand, the Meat Board officials organised a children’s painting competition throughout this populous area, and over 1000 coloured designs were submitted for judging to the authorities of the Liverpool School of Arts. There were really no losers in this competition because all the entrants, together with hundreds of parents were invited to the theatre, and on leaving were presented with attractive New Zealand pictorial matter prepared by the Meat Producers’ Board, and a quarter-pound sample of New Zealand butter provided by the Dairy Board. The prize-giving ceremony for the window-dressing competition was held in the Hotel Adelphi, nearly 300 members of the meat and grocery trades attending. The children’s prizes were presented at the theatre by the Lady Mayoress of Liverpool. As already reported in New Zealand, the publicity

wiwwiiaaaaß— —W«n drive was inaugurated by Sir James’ Parr, High Commissioner for New Zealand, who with the Meat Producers’ Board’s London manager, and the London representative of the Dairy Board were given a complimentary luncheon by the Mersey Docks and Harbour Board to enable them to meet a large number of representative business men of the important shipping and mercantile centre.