DAILY MAIL’S GREETINGS

Taranaki Daily News, 24 July 1931, Page 9

DAILY MAIL’S GREETINGS

’PHONE RING FROM LONDON

PUBLICITY FOR DAIRY INDUSTRY

MESSAGE TO BRITISH CONSUMERS.

By Telegraph.—Press Association. Wellington, Last Night. Taking advantage of the inauguration for public purposes of the London-Wel-lington radio telephonic service, the Daily Mail, London, rang up Mr. W. A. lorns, chairman of the Dairy Board, this afternoon and expressed the paper’s interest in the dairy industry in New Zealand, The paper undertook to convey a message from Mr. lorns on behalf of the dairy producers of this country to the trade and consumers in Great Britain. The Daily Mail representative indicated that he had tested Soviet butter, and found it did not compare in any way with tjiat from New Zealand, which he considered was the best being imported into the United Kingdom. He asked if New Zealand could send weekly shipments with regularity all the year round, and Mr. lorns in his message stated that .the board was seeking to arrange shipments so that a regular quantity of New Zealand butter and cheese should reach the United Kingdom each week. Mr. lorns emphasised that New Zealand had always kept before it the idea] of; quality, and he urged consumers in Great Britain to remember their own kith and kin overseas and purchase New Zealand dairy produce. He ajso pointed out that the producers of New Zealand were Britain’s best customers. Mr. lorns especially mentioned that the cheese being exported from New Zealand in future would all be fullcream cheddar cheese. The ring from the Daily Mail came at 4.23 this afternoon, when it was 5 a.m. at the London office. The News-Chronicle, a London morning paper, rang the Governor-General, Lord Bledisloe, this afternoon, a brief conversation taking place.y / CALL ALSO MADE TO AUCKLAND. “ONLY FEW SENTENCES HEARD.” Auckland, Last Night. The first commercial radio telephone call between England and Auckland was attempted to-day, which was the first day of operation of the new service. The call was made from London to Warkworth, but; only a few disjointed sentences were heard at this end.

A Press Association cablegram was received from London at 1 p.m. stating that Mr. J. G. Stapleton, a member of the Empire Dairy Council and a farmer of Enfield, Otago, would speak from London to Mr. E. V. Phillips, of Streamlands, near Wark? worth. He was to discuss the marketing bf. Empire, butter and the call was to be made ’at 4 a.m. Greenwich time, which corresponds with 3.30 p.m* New Zealand time. The arrangement was not known to Mr. Phillips until 1 p.m. With Mrs. Phillips he >was away on his farm seven miles from their home. Information wag taken to him by a friend, who motored out. As Mr. Phillips suffers from deafness it was decided that Mrs, Phillips should answer the telephone call. They learned that for technical reasons the call was being put through to the telephone apparatus in Warkworth post office instead of to the instrument in their home. Instead of the call feeing made at 3.30 p.m., as anticipated, it did not come through until about 6.15 p.m., and in the meantime they waitfed in the post office. . ( “All we heard were a few disjointed sen-i fences,” said Mrs. Phillips. “There was some suggestion of a message to all .the farmers bf New Zealand and something was said' about Russian butter. We did not hear the name of the speaker but we concluded that’ it Was Mr. Stapleton. He also said something which seemed to be advice to farmers to gjl pull together. The attempt lasted about three minutes.”