“THE WILL TO WIN”

Taranaki Daily News, 19 December 1930, Page 11

“THE WILL TO WIN”

INDUSTRY IN BRITAIN. ' ' INDICATIONS OF REVIVAL; , : , “Great Britain is facing her present difficulties with characteristics courage and an indomitable spirit,” said Air. 1. Goldberg, governing director of the Goldberg Advertising Agency, who is returning to Sydney by the Aorangi after a visit to England and the United - States. “The, ,‘will .to .win, 5 -one '.of .the most prominent traits in. British character, has never, been stronger than it is to-day. One of the most encouraging signs' was the manner In which'English commercial men were looking for business, Mr. Goldberg. said. ■ A few y6ars ago men in executive positions - could be seen only by appointment, and then not until after 10.30 or 11 o’clock in the morning. Their business day generally ended at about four .o’clock in the afternoon. At references to the earlier commencement and longer/ duration of the business day in the United States, they had merely smiled tolerantly., - 1 ■ ' ■ . .Now conditions had, changed. - Before his trip ME Goldberg had had letters sent to. a number of; business, men in London, and as a result had had 310 business interviews. English business men /were certainly following -progressive American methods without overdoing them, and they were constantly on the look-out for trade, especially within the ,Empire'. ’ ■■ - ■ ■ The British motpr-car manufacturers were especially alert and were certain to. obtain a larger share of the Empire and world markets.in the near future. The majority of them had carefully reorganised their businesses and had studied very carefully'thei requirements of the: Empire market. Special models had been produced.to meet Dominion conditions, and, with the .goods to sell, the British manufacturers was now realising the value of telling people about them. ■■■ “Everything points toward . an’industrial revival in England,” said Mj - , Goldberg. “Naturally, conditions in those countries which depend on England for their export market .will also improve,' and the general opinion is that they should be back to normal in about two of three years. Of course, primary producers have to - contend with - falling, prices, but this is only part of the process in tfie return to normal conditions after a period of inflation. Brices will have to be. adjusted to new conditions, but the new economic level cannot be ascertained until -it automatically fixes itself. .

• “Britain is in a better position at present than the United States. However,' America seems to be settling down to solve her difficulties by hard work" and perseverance. There is riot so much-talk of depression now as there was when I. passed through the country on my way to England, and there, is an enormous amount of money. still available at low rates of interest. In the future Americans will not he able to take their prosperity as a matter of course; they will have to . work for,if. and they will have to become less insular.” To be known as a New Zealander .was still one of the'finest passports available anywhere in the world, Mr. Goldberg added. People from 'the Dominion were greeted cordially everywhere, and in; this respect he njentioned the work of the 'High Commissioner’s' Office in'i London in keeping England informed about New Zealand. The Publicity Office, under Mr. H. T. B. Drew, was doing excellent work, and was seeing that England did not suffer through lack of knowledge of New Zealand’s tourist attractions.- 'A-;/