EMPIRE’S BETTER FLEET

Taranaki Daily News, 18 December 1930, Page 11

EMPIRE’S BETTER FLEET

PICTURESQUE CEREMONY BRITISH IMPORTERS’ CAMPAIGN. LONDON LORD MAYOR’S GOODWILL By Telegraph—Press Assn.—Copyright. London, Dee. 16. The picturesque ceremony organised by Australian and New Zealand importera as part of the publicity campaign ought to do much in popularising Empire butter. A small army of newspaper photographers and cinematographers took “shots.” The pictures will , appear in the newspapers and cinemas throughout the country. In the subsequent speeches the Lord Mayor emphasised-that keeping business in the family was a real cure for economic ills. He proposed to continue preaching the gospel of Empire selfhelp and urged the Mayors of every city to promote friendly rivalry with other towns in obtaining the largest increase in the demand for Empire goods, and so secure an immediate reflection in bigger orders from the Dominions, ■which would quickly disperse the clouds of depression.

General Sir Granville Ryrie and-Sir Thomas Wilford expatiated on the .virtues of their butters.

In \order to the arrival of an “Empire butter fleet” which is bringing to London a record output from Australia and New Zealand, the Lord Mayor of London, Sir William Phene Neal, will pay a State visit to Hays wharf (on the Thames, near Tooley Street) on Tuesday, stated an earlier cable. The cargoes from the ships are to be taken in decorated barges to the wharf where the High Commissioners for Australia' and New Zealand,. Sir Granville Kyrie and Sir Thomas 1 Wilford, will await the Lord Mayor. The ceremony of “piping over the side” will be carried out as Sir William steps on to tug in recognition of tlie Lord Mayor being the Admiral of the Port of London.

The captains of the butter fleet, will be presented to the Lord Mayor, who will receive from Empire dairymaids a butter model of a cow for distribution among hospitals.