“TRADE OBJECTS"

Taranaki Daily News, 26 September 1930, Page 6

“TRADE OBJECTS"

CHEESE STANDARDISATION •ITS ABANDONMENT URGED DECISION OF DAIRY BOARD MR. lORNS’ INVESTIGATION i By Telegraph.—Press Association. . Wellington, Last Night. “As a result of my investigations,” said Mr. W. A. lorns, chairman of the Dairy Board, in a report to that body to-day,” I reached the conclusion that the industryy would be wise to abandon the standardisation of cheese. “While the article itself in some instances may be quite all right,” he explained, “it is the practice and the name to which the trade objects. Already differentiation' against . standardised cheese is becoming general and. many big buyers and users of cheese told me that they henceforth would not be using standardised cheese. This inevitably will deprive New Zealand of a considerable demand with ’a bad effect upon price. Unquestionably standardised cheese does not cut as silky as does full-cream cheese. Further, it is very mealy and develops a crumblinees after being cut that is not pleasant. These are serious faults which reflect themselves in the price. ‘‘l saw many instances of a preference of 3d a pound being given to other imported eheddar cheese against New Zealand cheese,” continued Mr. lorns. “Many of our coloured cheeses develop a mottled effect, this making them very unsightly and hard to sell.’ The cheese position generally is not satisfactory and requires immediate action on the part of all concerned to rectify the position and regain our reputation.” After consideration had been given by the board to the report on his investigations into the present position of New Zealand cheese on the British market, Mr. lorns gave notice to move that the whole question .should be reviewed at the next meeting of the board on October 22 with a view to making recommendations to the Dairy Division that the, export of standardised cheese be prohibited from the Dominion.; A committee consisting of Messrs. Dunlop, J. Hine, J. R. Corrigan, T. A. Winks and the chairman was set up to meet Mr. W. M. Singleton, Director of the' Dairy Division, and discuss with him the report and recommendations m-de with a view to improving the quality of cheese. A recommendation by Mr. lorns that the grading of cheese be considerably tightened was endorsed by the board.