DOMINION WOOLLENS

Taranaki Daily News, 5 September 1930, Page 7

DOMINION WOOLLENS

SUPERIORITY OE PRODUCT. AX ENGLISHMAN’S EXPERIENCE. “The world, over it is 'often the visi« tor and not the resident who most appreciates the scenery, the amenities of life, the qualities of the people and the benefits that every day holds for us all. r Thus Mr. Guyton Butler, a prominent English visitor and member of a wellknown English firm, opened a conversation with the Governor-General, LordBledisloe, at a recent luncheon at Gov-' eminent House, Wellington. “Life is, after all, a matter of contrasts and experiences,” Mr.' Butler continued. By the time a man is 50 he has at least discovered what suits him best for Ihost of his needs. If lie happens to be widely travelled he must of necessity have acquired discrimination. It surprises us sometimes to learn that our daily opportunities are regarded as privileges by the passer-by. “On arriving in Auckland last week, I walked into one of the big stores to buy some woollen underwear. Exhibited on" the counter, with trade-marks well in evidence, were the widely-advertised products of two of the leading English makers. ‘These,’ said the shopman,.fare, as you know, about the best that you can" buy,’ I replied, ‘Nt>, most emphatically no. Over 11 years ago I camp hereand bought a small supply of woollen underwear of New Zealand manufacture. It is still in'use, and I have never since been able to acquire anything to equal it for wearing qualities or /for the bodily coinfort its softness imparts. I wear it with pleasure. It enhances my; feeling of well-being. I like myself more - because it does not irritate my skin or trespass on my temper. At the moment I am wearing an undergarment made by that famous English firm whose goods you recommend, and I have promised myself the luxury of ; shedding it and starting to-morrow, soothed inbody and spirit,"by the superlative luxury of your New Zealand woollens.’ “Eor linen shirts I go to Belfast; my preference is for Havana cigars; Bond Street can supply all the ties a man can desire, but, after visiting most of the producing countries of the world, I have yet to discover anywhere woollen goods than can begin to compare with the New Zealand productions. My advice to your and to your manufacturers is—feature and emphasise such things. Here you can beat the world. To buy woollen goods made anywhere but in New Zealand is a serious reflection on your intelligence as good judges of good tilings.”