A PROSPEROUS TARANAKI.

Taranaki Daily News, 1 September 1930, Page 11

A PROSPEROUS TARANAKI.

i' , ■ (to the Editor). Sir,-—A healthy, happy and prosperous couimunity should be, and is, no doubt,.'tho aim of all of us. This applies nationally, but probably as individuals bur efforts are bent more particularly io furthering the prosperity of the smaller provincial communities of which we all form units. We in Taranaki are peculiarly favoured by nature as regards climate, fertility and general working, conditions' and, therefore, there is no reason why our aim of prosperity for all spheres of endeavour- in Taranaki should not be realised. Prosperity as a, condition is very much to be desired, but wishing alone will not bring it to us. We have to take very definite measures to use to the full, and make tho most of, the blessings with which as a community we have been endowed.-. ■ This being so, it seemed to me that the letter appearing in your issue of August 29, signed “Local Supporter,” is Very timely and touches on a point of view which deeply concerns the wholcof the people of the provincial district of Taranaki. The writer point's out therein the interdependability of the towns and of the country. A prosperous farming community results in prosperity in tho towns, and prosperity in the towns means more stability, better service and cheaper- prices to the farming community. The writer is quite convinced that no one section of the community can prosper alone, but that ■as each section supports the other so will that section benefit from the increased prosperity which should be available to the whole district. It is, therefore, quite clear that local institutions should have first preference as far as the trade and purchasing power of the people are concerned. This is particularly so in a time of stress because at times-like this quite a number of organisations, with no stake in the province, no 'continuity of 'organisation, and which as a consequence add nothing to the prosperity of the provincial community, are seeking to lighten their overhead by running through the country and trying to take a share of the business which belongs td local people. If they can do this business for little or no profit possibly they help to lighten their own overhead. Whatever profit they make they take out of the province, and give nothing permanent in return. To the thinking person it must be quite clear'that these itinerant institutions cannot stand behind their goods from the point of view of service, dependability and adjustments in the same way as established institutions, which have sunk their capital in organisations’ which specially cater .for service in any particular sphere of the community. I would, therefore,- say to townspeople and the farmers alike, if you wish to increase the prosperity of Taranaki buy and trade firstly with Taranaki institutions, .circulate your money in the provincial circle, and it will come back with increased prosperity to all members of the community. This policy will enrich the province as a whole and help to maintain employment in Taranaki, whereas the dissipation of our spending capacity to Auckland, Wellington or any other centre means a diminution of prosperity for Taranaki and generally the enfeeblement of the local institutions to render the service which it is then’ aim constantly to improve.—l am, etc., ADVANCE TARANAKI.