Advertising v. Journalism.

Taranaki Daily News, 18 January 1930, Page 6 (Supplement)

Advertising v. Journalism.

Miss Milliccnt Yackey, formerly, a member of the faculty of Columbia University, and, until she resigned in July of this year, associate editor of a wefl-knbwn'American magazine, is, a passenger on. the Malloo. Miss Yackey had some very interesting things to say of the development of the relation between advertising and journalism in the United States, and of the very profitable field of employment that is being opened up to students of home economics in the business world. A great many of the big firms interested in foodstuffs and textiles have what are known as educational publicity departments associated with their advertising departments,' ; an|;.Diiidvation which is due to the gradual appreciation by the business man importance of the woman’s point of view. There are women, Miss Yackey said, who are earning salaries -equal to £5OOO a year engaged in tins''' work .and there are any receiving about £3OOO a year. The Watch Craze.

Paris is seized' ’with a craze for watches. They .-.a re. of every shape except round, and although extremely decorative, the drawback of many is that thev arc of such an odd shape that it is difficult to tell the time within an hour. Watches appear in the oddest places. A tiny matchbox, when opened, releases a spring and a little square watch shoots up like a jack-in-the box. Others arc inset into the leather of cigarette fighters. Little landscape paintings in gold frames have a minute clock face in the church-tower, while in another part of the picture is a blacksmith beating out the seconds with a. golden sledge-hammer. .‘