PUBLICITY ABROAD.

Taranaki Daily News, 18 December 1924, Page 8

PUBLICITY ABROAD.

ADVERTISING DOMINION. FILMS AND FOLDERS USED. KEEN INTEREST IN BRITAIN. The activities pursued during t-he past three months in making New Zealand and its attractions better known abroad form the subject of a statement by the Hou. G. J. Anderson. Minister in Charge of the Publicity Office. The Minister advises that during the past quarter increasing quantities of advertising matter have been dispatched overseas for display in the many agencies throughout Australia, America, England and the East. <£he material supplied includes 1200 whole-plate photographs, 1250 enlargements ranging to photographs of nearly four .feet long, 240 lantern slides, 15,000 booklets and 6500 feet of cinematograph film. The High Commissioner stated in a recent communication that on the arrival in England of the tw'o latest films, they were immediately used for display in theatres in the various towns which are visited by the All Blacks. The film is considered to be of excellent quality and of a very suitable character for showing in Great Britain. Arrangements are now in hand for the purchase of an additional moving picture machine in order to cope with the increased demands for film. Photographers will be continually on the road during the summer months obtaining “still” and cinematograph pictures of the many places of interest. Already pictures have been taken of the Otago orchards, Rotorua, Wairarapa and Hawke’s Bay districts, including the gannet rockeries at Cape Kidnappers. Some 250,000 booklets and folders are now on order with the printers, and will be distributed as soon as available.

Evidence of the va,st amount of publicity being obtained in England is received every mail from the publicity officer in London, who states that it is practically impossible to cope with the demands for articles about New Zealand, her people, industries and resources. Cables and specially written articles appear in approximately 150 papers daily, while on days following an All Black football match the number of clippings received is considerable.