BEFORE THE PUBLIC

Taranaki Daily News, 24 September 1924, Page 5

BEFORE THE PUBLIC

ADVERTISING NEW ZEALAND. GOOD WORK BEING DONE. WEMBLEY COSTING .£100,09#. By Telegraph—Brega AModatloa. WelHngton, Lawt The advertising of New Zealand abroad formed the subject of a statement in the House thia afternoon by the Premier (Mr. W. F. Massey). Mr. Massey said the Government was fully alive to the importance and Mceasity of advertising New Zealand Whenever opportunity offered, and he thought there never had been a year in thn histony of the Domlnlon-an which so mush money had been spent on publicity. In this connection he meittioned the Wembley Exhibition, which would cost New Zealand not less than £lOO,OOO. He w»a not going to say we would benefft to that extent. Next year the people of Dunedin proposed to hold another exhibition, which he had every oonhdence would be euccessful, but we would not get out of it under an expenditure of i. 30,000 to £40,000. Then, ho boUeveu there were come thirty thousand New Zealanders at present in Britain. These people were not confining themselves to London, but were spreading themaelves throughout all th. main centres and. were all doing something to popularise the Dominion. Mr. G. K. Sykes (MMtorton): What about the AH Blacks t Mr. Massey: Yes, the All Blacks are doing us a great deal of good. They may not win all their matches, but they are going to be a gnat advertlaemont for New Zealand. The Premier next referred to the recent visit of the British fleet, every offioer and men of which, ho claistod, would become a walking advertisement for the country, with which they were so greatly impressed. Mr. W. E. Parry (Auckland Central); What about Gloaming 1 Mr. Massey: Gloaming is a very good horse, but we ate not all sports like the hon. gentlemen. Mr. L. M. Isitt: What about ths Boy Scouts ? Mr. Massey said ha had no doubt the boy scouts were doing their fall share towards advertising the country. He then proceeded to say that when he was last in England he had extended an official invitation to British pressmen to visit New Zealand when they were attending the Pre«a Cftnference in Australia. Lord Burnham had aeoepted that invitation, and he hoped to see a number of prominent British pres&men ir. this country next year. Our puUlicity department itself was doing good work, in proof of which he quoted a lilt of places which hod received literature and photographs concerning New Zealand scenery and the natural attractious. These included America and South Africa, where our Parliamentary delegates were doing u® good service. In conclusion, he. assured the House that the

Government was fully determined to do full justice to the requirements of the Dominion so far as publicity was concerned.