Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 310, 1 October 1915, Page 2

lMrffT' ftTr ' trrfc '' f ■™»'rr"1 nMai- « m NEVEE were styles so novel or pretty! What taste and originality they display! And BENNETT'S showing is so varied that whatever your fancy may be you can satisfy it here. For whatever style of dress you desire accompanying Neakwear—the kind which is fascinating and pleasing —Ou wide assortment offers the most desirCome and see the Charming Effects; Come and select FASHION'S CHOICEST! For Value, Service and Tempting Prices you might go far to find the equal of this expertly chosen coJlecAWARUA HOUSE .\ TAIHAPE.

T one of his recent lectures on advertising, given i_ at Liverpool, England, Thomas fiusßel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods. but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled th« manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of i?,an for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Tbf j Commercial Keviow points out that::—"Undoubtedly the first and most potent Advpicising Force of be'piesent day is the NEWSPAPER." Taibape business men who do the best business IDVERTISE IN THE "TAIHAPE TIMES." SEEING the Growing Needs of Horse-owners in This District. I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that mv efforts' have been entirely successful, and my Shoe Department is'now i" charge of ME ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that over worked in the Christehureh District. MR BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Bern irs FREE, and enquiries are cordially invited. PEEMIER CARRIAGE .WORKS AND SHOEING FORGE, & 1 il & P C a

THE EANGITIKBI GENEEA3 & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is pvepaved to supply orders for Building or other Timbers, Mouldings, etc.; to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to