Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 310, 28 September 1915, Page 2

NEVER were styles so novel or pretty! What taste and originality they display! And BENNETT'S showing is so varied that whatever your fancy may be you can satisfy it here. For whatever style of dress you desire accompanying Neckwear —the kind which is fascinating and pleasing —Our wide assortment offers the most desirCome and see the Charming Effects; Come and select FASHION'S CHOICEST! For -Value, Service and Tempting Prices you might go far to find the equal of this expertly chosen coJlecAWARUA HOUSE • TAIHAPE.

NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always fce the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods,, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled' the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of nan for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pat into an advertisement. The Commercial Keview points out that:—"Undoubtfclly the first and most pot«nt A<lvprcising Force of be present day is tbe NEWSPAPER." Taihape business men who do tbe best business - "' THE "TAIHAPE TIMES."

Horsc-Owncrs and Scientific Shoeing. SEEING- the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchareh District. MR BOUGEN comes to Taihapc with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihapc.

THE RANGITIKEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to r THE MANAGES TAIHAPE.