Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 290, 25 September 1915, Page 2

PI 0f tlie BEN^ETT QUALITY! They are vJI/vl the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT’S GLOVES are the Reliable Sind, safe from splitting and faulty seams—because they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. ' / , v COME TO BENNETT’S TO BE WELL GLOVED! □ D O' I A WALLA HOUSE & TAIHAPE.

NEWSPAPER ADVERTISING A T one of bis recent lectures on advertising, given J~\ at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “ The time,“ he said, “was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a matearxai reduction in price. Indeed, the more an artleie w-as advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. ■an—mzag m n The Commercial Review points out that:-—“Undoubt-edly the first and most potent Advertising Force of be present day is the NEWSPAPER, 44 Taihape business men who do the best business advertise in the “TAIHAPE TIMES.”

m cm tific Shoeing SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and succes.ful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials from loading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. A LF. F . FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape-

THE RANGITIEEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MANAGER TAIHAPE. j