TRENDS IN JEWELLERY

Stratford Evening Post, Volume III, Issue 348, 1 May 1935, Page 8

TRENDS IN JEWELLERY

TRADE REVIVAL SIGNS INFLUENCE OF ROYALTYDIAMONDS . STILL POPULAR. A healthy revival in, the jewellery trade was reported by Mr. J. Prcedy } a Birmingham manufacturing jeweller, who arrived at Auckland by the Mataroa, in thte bourse of a round trip on that vessel. Mr. Prcedy, who has been in the trade for 51 years, attributed the recent falling Off in the demand for jewellery to the coming of the the low-priced motoi'-car. This naturally appealed to te younger generation. ,

“Women still love jewellery,” Mr. Prcedy said “and I have yet to moot the one who objects to wearing’it. For this reason, there will always bo a demand for it, and the slightest improvement ini conditions is reflected in this class of business. People arc getting back to the attitude of their forefather's and regarding gems as heirlooms."

Discussing the modern trend in precious stones, Mr. Prcedy said that the diamond still retained its popularity, especially in the solitaire ring for both engagements and dress occasions. The emerald was popularised by Princess Mary and high quality gems wefe still sought after. Princess Marina had. been responsible for a sapphire fashion, her betrothal gem with its huge stone set in four claws being a masterpiece of the jeweller's art. Another precious stone that owed its pnpua.ri.ty to the Royal Family was the ruby, the favourite stone of the Queen. The opal was also enjoying an increasing vogue, with a dying of the old superstitious connection with it.