THE EXAMPLE OF SWEDEN

Stratford Evening Post, Issue 45, 27 June 1929, Page 7

THE EXAMPLE OF SWEDEN

NO DISFIGURING POSTERS,

"There is no necessity to dimmish the beauty of a country because of the development of industry," said Sir Martir.) Conway in the House of Commons just before th e dissolution. "Stockholm is a beautiful town on the margin of many channels of the sea,, and rises out of the midst of woods. It lias manufactures anjl. industries of all kinlls, and it is. a prcsperious city, but there is not a single disfiguring feature, as far as I know, in the surroundings of Stockholm as the result of modem* developments. You see, plantet by the site of the channels of the sea, factories Which are like roads penetrating: the country, hub you never anywhere see such a thing as a displayed ifame advert'i'siing the factory- There ma V he a small name printed in letters , a ,n inch high on a' door, but in looking from a distance at any of these places you see no . advertising _ signs, nothing disfiguring on the buildings and n*> advertising surrounding them. Nor is there a single displayed advertisement, as. far as I know, nil over the country. When Sir Herbert Samuel was appointed High Commissioner of Palestine the first regulation* that he made, was that tber b was to he no displayed advertisement at all in Palestine; no posters were allowed except on certain regulated spots. That regulation was no nuisance to anybody, because it was the same for all. If w Q wer o to have in England any such regulation what an improvement it would mean in the aspect of our country.."