Page 7 Advertisements Column 1

Stratford Evening Post, Issue 62, 26 May 1928, Page 7

WE USE NEWSPAPER ADVERTISING BECAUSI>.William S. Paley, vice-president of'the Congress Cigar Company, finds newspapers extremely valuable in sales and gives thejtee rear whs for the superiority of the mecfismi: "(1) Because we can expand our contract and efforts at will and and on abort notice, as icond'i,V ioms may dictate. "(2) Because of the advantages of perfect position. We can place our ads in that part of the paper which the bigger majority of our buyer* turn to* "(3) Because of the urge of its advertising the results that immediately follow. The reader presumes he has only to steg around - *fa» eormar tp gratify tlio desire that has bee« created, and he acts. "(4). Beoause. dealers absorb a goodly BhsM"e of the above feeling, and, in addition, they look upon ..this advertising '. as local and as real cooperation." Dear Mrs Housewife.

An admirer of mine once said to Joe "Wi»fr,;l'.d,o appreciate about you is that you are always so delightfaMy- fresh and sweet." "It is the fi*«y :J am made, I suppose, but it is nice to gat these compliments. After all, if is nothing but the truth and tt is my boast that no matter how long you keep me, I am always fresh land (ftuite sweet about having been wvur-looired fo? a month or two. I am not thin-skinned —in fact, I haven't any akin at all." Now my rival —Rouh Suet—doesn't Vnow how to behave in a Sady's ,pajtry. Leave him unattend**l for a few days even, and ho starts »-» I'jok most disagreeable and grows Larrible gre'm whiskers—quite unfit to mix with anybody or anything. )&■s% ttr.hv. it i« not his fault, it is Just *mb you aee he is so unre£ne refined all-ready chopped Beef Suet, . * " SHPJ3DDC at /our service. TEET Clear Up, Shine Like Jewels Get Pepsodent—Works wonders by clearing film coat from teeth EETH seldom are naturally • "off color." Most often they're merely coated with a film that forms on teeth and which absorbs decolorations from food, smoking, etc? By clearing it off, one's whole appearance may be changed. C)ld-type dentifrices failed to re- , ' moye that film successfully. Thai's why brushing has failed youY Now leading dentists urge the ; special film-removing dentifrice, Pepsodent, for this purpose. Kesults "are quick and surprising. Film coats go. Teeth whiten; sparkle like jewels. Bacteria that thrive in film are combated; tooth decay, gum troubles and pyorrhea thus scientifically fought. Get Pepsodent now from any dealer. ; il' Made in Neiv Zealand. ® The New-Day Quality Dentifrice. 1093 Large Family Size Bottle 2/6. ® <® *„,