Page 7 Advertisements Column 1

Stratford Evening Post, Issue 62, 25 May 1928, Page 7

n WE NEWSPAPER ADVERTISING BECAUSE— William S. Paley, vice-president of the Congress Cigar Company, {jpds newspapers extremely valuable in sales and gives these reasons for the superiority of the \ medium; s “(1) 'Because we can expand our contract and efforts at will and «ife! on short notice, a® conditions may dictate. i “(2) Because of the advantages of perfect position. We can place our ads in that part of the paper which the bigger majority of our buyers turn to. “(3) Because of the urge of its advertising the results that immediately follow- The reader presumes he has only •to stejjj around corner to gratify the desire that has heev created, and he acts. “(4) Because dealers absorb a goodly sh> r e of the above feeling, and, in addition, they look upon 7 / thig advertising as local and! as real co-eperatKax.” Bear Mrs Housewife.

An admirer of mlrC -buce said to Mo M W*«t I do appreciate about you Is; that you are always so delightfully fresh and sweet.” “It Is the way I am made, I suppose, but it Is nice to get these compliments. After all, It Is nothing but the truth and It; la my 'boast that no matter hotf long you keep me, I am always fresh and quite sweet about having been offer-looked fo? a month or two. I am not thin-skinned— ln fact, I haven’t any skin at all.** Now my rival—Rouh Suet — doesn't <oow how to behave in a ISady’s pajtry. Leave him unattendfor a fsw days even, and he starts .look most disagreeable and grows „arrlhle green whiskers—quite unfit to mix with anybody or anything. In** then it ia not hla fault, it Is Just nature— you aee he is bo al’lie refined all-ready chopped Beef Suet SHRED Dv. £~w»y* at your service. 9 To Restore .* Clouded Teeth i \he Detotal Method to Color and to Firm Tender Gums. THERE is now a way to quickly lighten clouded teeth. Tender gums, too, are firmed; given the healthy coral colour that is necessary to act white teeth off. Run your tongue across your teeth and E’ll feel a slippery coating. That is . Old-type dentifrices won't successfully combat it. That's why your teeth have remained “ off colour " regardless of that you did. Now, in a new-type dentifrice called Pepsodcnt, those conditions have been met —you can clear that film off. Teeth whiten amaiingly. One's whole appearance thus is often quickly changed, jk. m «% tmmmmmmammmmmimmm mask m PfinsMsni WHAOC I——l.l—l.l—lll t-i Sold tverywhert in two sizes .

Miserable? * inf ’cut 0^ Borniiiigtoife IrisfiMo LOSS Large Family Size Bottle 2/6. •&) sP n»r§ * a>»! ■"■■ &Q 7