Page 7 Advertisements Column 1

Stratford Evening Post, Issue 56, 4 May 1928, Page 7

■ ■ .WE USE NEWSPAPER ADVERTISING BECAUSEkWilliam S. Paley, vice-president i of the Congress Cigar Company, finds newspapers extremely valuin sales and gives these reasons for the superiority of the medium: ■"( I) Because we can expand our contract and efforts at will and and on short notice, u& icond'i{fc-) ions may dictate. "(2) Because of the advantages of perfect position. We can place our ads in; that part of the paper ■which the bigger majority of our buyers turn to. "(3) Because of the urge of its advertising the results that immediately follow- The reader presumes he has , only to* step) around ,&« earner tQ gratify tUe desiret that has been, created, and. he acts. "(4) Because* dealers absorb a goodly share of the above feeling, and, in addition, they look upon thig advertising as local and, as real co-operation." ~,,. ■ 3nßß*""mr"™

Sear Mrs Housewife. An'admirer of miDC .mce said to Jie "Wfeat I do appreciate" about you Is fbM you are always so deiighttnUj tresn arid sweet." "It is the way tfani made, I suppose, but it is nice ti> get these compliments. After all, it is nothing but the truth and it is my'■•'ooas'* that no matter how long* you keep me, I am always fresh j»nd quite swe/et about having been <*rt»r-lpoked for a month or two. T am not thin-skinned —in fact, , I haven't any skin at all.** V Now my rival—Rouh Suet — doesn't know bow to behave in a 2ady's paltry. Leave him unattended for a f»w days even, and be starts ** look most disagreeable and growß gre«in whiskers —quite unfit to mix with anybody or anything. »»»*, then it i« not his fault, it is,Just ■Jus nature-- you see he is so unrein;!. ,• '.'." !'! : ; fTi€i refined all-r#ady chopped Beef ~■.'• Su«t,'. r , .. . |*% SHREDDG, * To Restore :* Clouded Teeth $ ihe Dental Method to Color and to Firm Tender Gums!, gums, too, are firmed; given the healthy coral colour that is necessary to fet white teeth off. Run your tongue across your teeth and you'll feel a slippery coating. That is film. Old-type dentifrices won't successfully combat it. That's why your teeth have remained " off colour " regardless of what you did. Now, in a new-type dentifrice called Pepsodent, those conditions have been met—you can clear that film off. Teeth whiten amau'ngly. One's whole appearing thus is often quickly changed, ja. Sold everywher* in two sizes.

Boiini Urge Family Size Bottle 2/6.