General Cables

Stratford Evening Post, Volume XXXIX, Issue 84, 14 August 1923, Page 2

General Cables

Association-—Copyright, An» 'ralian and N.Z On hie Association. London. August 10.

"Westminster Abbey was filled m every corner fo r the memorial service to the late President Harding, wh'la an overflow service was held at St. Margaret's. Westminster. Tho Duke of York occupied the chief place as representing the King, while the Princei of Wales and other royalties were represented. The congregation included members of the Cabinet and diplomatic corps, also the Dominions' High Commissioners. 0:111011 Carnegie, in delivering the address, said, it was fitting that in the Abbey, this central shrine cf our parent lineage, Americans and Britishers should unite in giving expression to tho mutual, goodwill, sympathy and solicitude aroused by Ma- Harding's death. Mr Harding's life work did not fail to satisfy us. Britishers and Americans alike recognised him as a man who tried to do his duty. A memorial service was also hold in St. Giles,!, Edinburgh. Paris, August 10. Mr Harding's memorial service in the American pro-Cathedral was largely attended. M. Milloi'and (French President) was represented, and several members of Cabinet attended. Washington, August 11. President Coolidge returned to the capital to-day actually to take over the affairs of State. Tbe executive is faced with, numerous problems which tho late President Harding left undecided, including: (I) A threatened strike on the hard, coal fields; (2) the Ruhr and reparations situation; (3) an extra Congressional session to deal with the acute agricultural situation, which is demanded by the farm bloc; (4) the impending recognition of Mexico, (o) the probable re-alignment of Cabinet; (6) tho policy on the World Court; (7) the formulation of domestic legislative policies; and (8) prohibition enforcement re-alignment.

REACHING THE PUBLIC. HOW TO DO IT. Many people who have neve* sought pub'icity for their goods or products, and are almost ready t r make'a start, hesitate because of their uncertainty as to the methods or mediums to use. An authority mi the question .rives the following rea sons why these people can safely resort to Jie daily newspaper. FIRST. Because the intelligent, well-to-do, or buying class in general, road one or more of their favourite newspapers, in fact, refuse to do without them. SECOND. Because the public has contracted the habit of rea Hug tindaily newspapers to learn tlie current novelties -bat have been p.aced up r 'i' the market. Those papers are visitors to every family. Everybody must have tlie news who lives in any sort of a civilized commun ty, and it is not the news alone that is of red importance to the readc ; the advertisements arn also well 1 read, especially by women who are buyers of the household, fiance, advertising has become an integral part cf the daily newspaper, and is sought after anc read with the same controlling interest as the news THIRD. The advertiser uv ke s no mistnk" in using the daily nowsnapei for Ms initial onm"ai<in because be a M choose the territory or population, best suited for his goods or require ments, and avoid a needless money expenditure in try ; ng to attract th" attention of whole reop'e at once and, moreover, because he is all<" with a minimum expenditure to determine in a short "space of time a policy for th" expansion and increase of his business. FOURTH

Tbe last nid strongest reason is because tbe circulation f jewspap erb are now so large tnd constantl> growing, that the merchant oi ad I'ertiser '« obtaining r««*w tustomors choose the territory or population in a far-distant territory that iho press now covers. Action is something—resnLs are everything in thee modern times. CoiißfC|iiently, if an advertiser desires to feel rh« buying pulse of a certain community or country at large, or in otboi words, find mt the callable rne'rn <»f bis good.', there b no medium hrran use to such tsooa advantage al- - newspaper. You cau get action right away.