Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXXV, Issue 75, 26 February 1918, Page 7

viiiW&U: 1 PRESENT UNUSUAL VALUES IN LADIES' UNDERWEAR, and have pleasure in inviting every purse-wise woman to come and inspect our Summer Underwear. WHITE'S LOW CASH PRICES The Prices are very low—Buy now mid save regrets later. LADIES' UNDERWEAR AT BIG SAVINCS. Ladies' White Cotton Woven Singlets (American make) without sleeves, strong shoulder straps, good values at 1s 3d and is 6d. to clear at 9d each. Ladies' White Cotton Woven Singlets, similar to above, but with short sleeves. BIG VALUES AT 1s 6c!. 1s Bd, 2S 3d, 2s 6d, 2S 9d. Ladies' Summer-weight White Cotton Bloomers, well made, in good shapes, TO CLEAR 2S 6d, 2S 11d PAIR. Ladies' White Cotton Combinations, good qualities, various sizes. Worth 25 per cent. more. SPECIAL P RICES, 3S 6d, US 11d, 5S 6d. VALUES LIKE THESE CANNOT BE REPEATED, BUY NOW. I € EsTTtmms *

\Wt TARANAKI ww ifsKtM supplies the milk supplies the V -%^ £JKS B£«»fflßa33llS CEYLON A A A natural blend of Don't spend good money on S7VU&K tea! Get the tea that is ** all tea" and "no waste." QUALITY! jt\. QUALITY OBTAINABLE AT ALL 'TMSBKHtwmwffr WtffasajrsiasiEßßr: (LATE ELDERS). TOM SMITH, Proprietor ■■ ■-< ASSURES EVERYONE PATRONISING HIM THAT THEY WILL Bi SERVED WITH GOOD WHOLESOME BREAD :-<ide by practical tradesmen under HYCENIC CONDITIONS. All Orders will receive prompt attention, and all Goods delivered promptly. BIRTHDAY AND WEDDING CAKES A SPECIALITY. '• fR*WOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. AT oue of his recent ectures on advertising, given at Liverpool, England, Thornus Russell, of Loudon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertisjvg did not add to the cost of goods but secured a material reduction of price. Instead, the moue an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qu a lit y . Certain articles of great value to the public cou i d never j,ave been manuractured at all had j b not been that advertising ensured a sale lar ge enough to warrant the putting down of the elaborate and very costly plants. Advertising was t | le c h eapes t method yet devised by the wit of m an f or tne sale of honest goods. The great comm ercia i discovery of the age was that it did not pay to advertise unless the goods advertised we re honest, goods, while nothing which was not true was good euoUßn < to pot into an advertisement The "Commercial Bev^ w „ pointg out thftt _ "Undoubtedly the first and mogt potent advor _ kising force of the prese nt day ig tho DeWß p aper , Here is a field so vast and g 0 comples that it >eeds the moot careful gtudy of everv canr ,- n(r condition to accurately pst j ma t e its poßsibilitiee, and a whole army of 9 peHalifitß and experts w all branches of n?m\c« atMl lwmm :^n < ? ng> n