STABILIZING PRICES
HELPING BUYER AND SELLER. “The Place of Advertising in Commerce” was the subject of a paper which was read recently by Mr G. R. Hall, secretary, before the Dublin University Commerce Society in Trinity College, Dublin. Publicity, said Mr Hall, lowered the costs of distribution and encouraged mass production, and the additional profits which thus accrued were, through the keenness of modem competition, partly used to extend production and partly to benefit the consumers by a lowering of price. Stabilized prices, high quality goods, and increased employment—these, he remarked, were the economies which advertising brought in its train.
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Southland Times, Issue 21997, 22 April 1933, Page 15
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100STABILIZING PRICES Southland Times, Issue 21997, 22 April 1933, Page 15
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