REDUCING THE COST OF LIVING

Rangitikei Advocate and Manawatu Argus, Volume XXXVII, Issue 10641, 9 May 1913, Page 8

REDUCING THE COST OF LIVING

A STEP IN THE EIGHT D: r VEC-. TION. S AN INTERESTING IKT£E\iBW. ; (Reprinted from Wanganui Herald.) The average citizen has proven by long experience that fgood medicine costs money. One's chemist may" be the best of goodfellows, but when all is said and done he's in the business for profitt, and the man who puts up a good healing specific is out to get full value for it. Knowing this it occurred to the inquisi- j tiye newspaper man that it might be worth while in the public interest, to delve for information concerning the genesis and bona fides of "Hean's Essence"—a freely advertised prescription for a family cougu and cold medicine, claiming tke '■ unique distinction of saving the purchaser nine shillings on an eighteenpenny .investment. The peculiarity of the preparation and its advertising, 1 ia, of course, that the manufacturer recommends users to apply the finishing touches themselves, and in doing so reserve for their own pockets the expenses and profits that must otherwise be charged in the finished art : cle. There is nothing like going to the fountaintiead, and as Mr G. W. Hean, of Hean's accepts full responsibility for this unusual method of supplying cough medicine, the pressman politely invited that gentleman to take the public into his confidence and as he put it, "tell them how and why it's done." Mr Hean responded. "I thought I had done that alieady," he said. "I have endeavoured in the advertising to tell plainly tLie why and wherefore about 'Hean's Essence.' Still, the more light the better. The method I have adopted in offering a good family cough remedy is so much out of the ordinary that the more it is explained the better for me, It is simply a practical adaptation of the principle of giving the buyer the best possible value for his money, both as to quality and to quantity." "Yes, but the difference between the cost lof a bottle of any other cough medicine and 'Hean's Essence,' soucentra'ced, is so great." Precisely, but there again, the explanation is simple. This little bottle contains tlie concentrated essentials —the entire medicial and curative properties of the prescription. When diluted and mixed with water, sugar, and treacle, as explained on the label, it will make' seven or eight full-sized b->Hles of good cough mixture of t\w ..cgular eighteenpenny size. Do yo : the point! 1 If I add this con*' '"rated Essence' to the other thing-, rind so many bottles, corks, labels, cartoons, wrappings, and labour, I must, of necessity, produce so much more expense, and obtain a profit on that expense. Goods and labocr cost money—there is no getting away from that fact. JtSut if, on the other hand, I supply the necessary medicinal ingredients only, and you supply your own sugar, treacle, water, and mixing, you prevent not only the expense of these things, but also the cost of several extra bottles, corks, etc., which are of no use to you. Your own ,-jug or any big bottle at home can hold the finished cough mixture of tha ready-to-take strength just as easily as a number of small bottles. Its preparation, after obtaining the concentrated 'Hean's Essence,' is so simple and easy that any mother or father can readily prepare it. The only expert knowledge required is in the preparation of concentrated 'Essence,' and this I am supplying in the purest quality and as low as possible iu price." "Yes, but if you sell one bottle concentrated where you formerly sold eight of ordinary strength your own sales and profits will surely be that I much worse off."

'Not a bit of it", replied Mr Hean. "I haven't the slightest fear. The public quickly recognises a real money-saving proposition. First,the aiticle is as good as can be rn«Ue for general family use—l took every care in that direction before making 'Hean's Essence' known — and, second, the big saving in price is too interesting to be ignored—mothers and fathers will attend to that part. They will try 'Hean's Essence,' and finding it good, will continue its use whenever required, instead of buying the articles made in other countries, and at the time old prices. In the end I will sell as many more bottles of 'Hean's Essence,' concentrated, as I have formerly sold of ordinary strengths. To save about nine shillings on a pint of congh medicine is now a proven . fact —a very considerable item in any home, and especially where is a family. I will do as well finally, and my customers will benefit from the start. "It mean. 3 more than the actual monetary saving, however. It means also that there, need be no skimping on the score of expense. Being entirely free from the slightest taint" of anything harmful, an extra dose or two can be taken whenever a cough is troublesome without raising the thought of another bottle to be bought 'Hean's Essence' is just what I say it is—the concentrated medicine ingredients for preparing at home reliable family cough and cold remedy, and a genuine yet harmless medicine, at a big saving in price. Need I say any more?" The newspaper man thought not. Being a family man he clinched the interview by purchasing a bottle of "[-lean's Essence," concentrated. "Hean's Essence" is now procurable from Ingle Bros., chemists, Marion; ManseU Bros., Bulls, and at most grocers and chemists. If your chemist or grocer has not yet stocked it, he can easily procure it from wholesalers for you, or post free on receipt of price, Is Gd fxora Hean, chemist, Wanganui.*