DYE HAIR FOR ONE NIGHT

Poverty Bay Herald, Volume LXIII, Issue 19139, 7 October 1936, Page 5

DYE HAIR FOR ONE NIGHT

p,E AUT Y - SHOW MARV ELS

LONDON, Sept. 26. Hair shorter and shorter; curls higher and higher; blondes still preferred—that in the 1937 fashion verdict of the International Hair and Beauty lair, the world’s biggest beauty parlour, winch is attracting thousands Lo Olympia. Over 30,000 hairdressers in 25 countries are represented at the exhibition, which is a dazzling spectacle. Mass demonstrations of permanentwaving, face-massage, manicure and pedicure are witnessed by thousands ot ecstatic women and girls.

The object of the exhibition is not only to acquaint the trade with the latest departures in the art of coaxing beauty, but also to initiate the public with that art.

Many experts are willing, moreover, to practise what they preach. Iliey will choose a woman visitor, install her ill a demonstration chair and alter her entire appearance, lo the admiration and delight of the spellbound spectators.

Quite as remarkable as the beauty methods displayed is the beauty of the girls gracing the glittering stands. Blondes abound, mostly having their hair shampooed and waved, their faces massaged and made up or their hands manicured.

Evidently the newest evening fashion is a plait across the crown of the head. One linn is showing 20 shades of plaited hair, from white to inky black. The latest marvels include new dyes, allowing the working girl to go out m the evening witli golden, silver or even purple hair, and arrive at the office next morning in workaday “mouse-brown.

There is a new system of permanent waving in which the subject receives treatment instead of being connected with the fearsome teniacles of the average waving machine. She faces a contraption like a radio set, which transmits electrical energy by wireless to winders around which her hair is set.