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Poverty Bay Herald, Volume LXIII, Issue 19024, 26 May 1936, Page 10

Colored cigarettes, matching ladies’ frocks, were considered “It” in London smart circles a few months ago.

ml red. pink, blue, green, yellow, brown, mauve and black cigarettes were on sale at some of the fashionable West. End tobacconists’ shops. But the fancy soon died out. Merc men are content to go on smoking white cignVottCs, being (very sensibly) more concerned about the quality of ho things than the color of them. And it’s that consideration that comes first, in New Zealand, which iff precisely why tile demand for Riverhead Gold and Desert Gold—the famous cigarette tobaccos—is constantly growing. Not only is the quality of tbeso brands llie very finest but you can make ton full-sized beauties for something less than -Id. and owing to the tobacco being toasted it iff practically without nicotine and therefore hariuiess., Pipe smo.kors will find the three-other toasted brands—Navy Cut No. :: (Bulldog), Cavendish and Cut Plug No. 10 (Bullshead) —unequalled for quality. There’s nothing to touch them! But see you get the brands enumerated,*